Holiday Shopping Getaway in Alpharetta

With the holidays quickly approaching, the Alpharetta CVB wanted to end the year welcoming holiday shoppers! They wanted to implement a campaign focused around their extensive shopping offerings including 250 shops within a five-mile radius. It was also important  to drive traffic to www.AwesomeAlpharetta.com and their Seasonal Shops & Sips contest.

Given the short timeframe of this project, our team decided to utilize the immediacy and personalization of influencer marketing to promote Alpharetta as a shopping hot-spot to holiday shoppers. Our team worked with a top-tier influencer from the Atlanta area with a strong following in the Southeast to produce content. Through promoted content we reached Alpharetta’s top visitor market of Birmingham, Alabama to ensure the posts were reaching their most important audience.

• Reached an organic audience of 660,265 viewers across the Southeast
• Pineapple PR promoted Brittany Hayes’ static Facebook video to Birmingham and reached a total of 77,847 viewers with 9,189 thru-plays of the video.
• The Seasonal Shops and Sips Giveaway entry page received 1,669 unique visitors as a direct result of this campaign