In 2023, the number of internet users worldwide stood at 5.3 billion, approximately two-thirds of the global population. That means 66 percent of the global population is logging on to research, plan, shop, discover, and explore, making a compelling online presence more important than ever.

Pineapple PR’s digital marketing services have grown right alongside this audience, including a team of Google Ads and Analytics Certified professionals dedicated to driving awareness and visitation through strategic content and digital strategies.

Storytellers at heart, the team at Pineapple PR excels at identifying and crafting messages that will resonate with visitors, then creating an multi-channel digital strategy to leverage those stories across multiple platforms to deliver the biggest bang for your buck through:

  • Blog Management and Execution
  • Digital Advertising
  • Email Campaigns
  • Content Marketing and Copywriting

Managing Blog Content

We develop and implement creative content strategies to provide insider insight into a product, company or destination, aid in Search Engine Optimization and create dynamic content that engages visitors. A blog is a place where your personality shines. Our blog content management services include:

  • Content Calendar: outline annual blog topics and corresponding photo/video that creatively reinforce your brand and messaging.

  • Blog Writing: Optimized blog post research and creation

  • Keyword Research: Keyword and search term research: to boost performance and engagement

Paid Media Ad Campaigns

Our Google Certified digital specialists, with more than 15 years experience, have created and managed Digital Paid Media and Google Ads campaigns for destinations across the southeast.

  • Google Ads Content Creation: Compelling, data-driven copy drives Google Ads on both the search and display network. Additionally, Pineapple PR will design and create accompanying visuals for ads.

  • Google Ads Campaign Management: Pineapple PR will implement campaigns on Google Ads and monitor the success of each campaign. Pineapple PR conducts keyword research, audience characteristics, and context and location targeting to maximize impact.

  • Digital TV & Radio Ad Placement: Pineapple PR will develop strategy and place ads across digital platforms such as streaming services, video-on-demand platforms, music streaming services, podcasts, and digital radio.

  • Graphic Design: Pineapple PR designs graphics for overall account enhancement (cover photos, profile images, etc.) and for individual post sharing, as appropriate.

Email Marketing

Pineapple PR has extensive experience creating and managing email marketing campaigns for several of our destination clients, integrating them with blog distribution, digital, and social media marketing campaigns to boost readership.

Services include creation, distribution and management of email newsletters from start to finish including research, content writing, image / video curation, as well as the creation of automated email funnels to welcome new subscribers and engage viewers based on their behavior.

Content Marketing

Starting with message identification, Pineapple PR combines themes, stories, experiences with trend research and a competitive analysis to identify your signature marketing messages that uniquely distinguish you, your product, services and offerings. We then build content pieces around these messages for use on websites, advertorial or paid media, newsletters, social push, and other distribution methods to increase your digital footprint.

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