Travel. Told Differently. When I say those words, I think about the moment someone invites us into their destination. They usually arrive with a lot to share: the places they love, the things that keep them up at night, and a real hope that we will get it.
That’s my favorite place for a relationship to begin. I want our clients to feel they can tell us everything, including what they’re proud of, what they’re working through, and where they dream of going next. Our job is to listen closely, bring an honest point of view, and help them see what’s possible clearly enough to go after it.
Our work has grown in directions I’m still a little amazed by. Today, it includes public relations, creative, social, digital, crisis communications, and economic development. Each discipline gives us one more way to help a place express who it is and connect with the people who could become part of its future.
A promise like this asks something of us, too. We have to understand the experience we’re inviting people into. We have to respect the people who make that experience possible, from the front desk to the tour guide who knows every story in town. And we have to tie every idea back to what the client is trying to achieve, whether that’s a longer stay, a new audience, or partners finally moving in the same direction.
What I love about these three words is that they leave us room to keep learning. A destination I thought I knew can still surprise me. A colleague can ask one question that changes the direction of the work. I want PINEAPPLE to stay open to both, and I hope our clients have as much fun discovering what we can do together as we do.