Public Relations. Practiced Differently.
Public relations is more than visibility, it’s how your destination is understood, experienced, and remembered.
At Pineapple, we combine storytelling, strategy, and relationships to build awareness, protect reputation, and create lasting impact.
Our Approach
We don’t treat public relations as a single service.
We treat it as an integrated system where media, influencers, community narratives, and crisis response all work together to shape perception and drive results.
MEDIA & COMMUNITY RELATIONS
Your story starts here. We connect you with the right national, regional, and local media so your destination gets the attention, and results, it deserves.
- Strategic public relations plan
- Creative media messaging
- Story ideation
- Media familiarization visits
- Media events
- Community activations
- Deskside meetings
- Community advocacy
INFLUENCER
MARKETING
You want travelers to choose you, and so do we. We create influencer campaigns that target the right audiences at the right time, inspiring them to book, visit, and share.
- Influencer and creator research
- Campaign strategy and concept development
- Negotiation of campaign deliverables
- Creative brief development
- Itinerary development
- Contract management
- Reporting
CRISIS
COMMUNICATIONS
When challenges hit, you need a steady hand. With years of proven experience, we protect your livelihood and reputation while guiding you forward.
- Crisis plan development
- Situation monitoringÂ
- Stakeholder communication
- Key message development
- Rapid response media relations
- Media training and spokesperson preparation
- Reputation management
- Recovery
ECONOMIC
DEVELOPMENT
You want your community to thrive. We take an innovative approach to economic development, partnering with state officials and communities to attract opportunity, create jobs, and strengthen your region.
- Content marketing
- Leadership campaigns
- Awards campaigns
- Industry event presence
- Speaking engagement
- Media training
Stronger Together
The most effective public relations strategies don’t operate in silos.
Media coverage fuels awareness. Influencers extend reach. Economic storytelling builds long-term value. Crisis strategy protects it all.
Together, they create a cohesive narrative that drives visitation, trust, and growth.
Public Relations in Action
From national media placements to influencer-driven visitation and community impact, our work is designed to deliver results you can see and feel.
Building National Buzz
New Smyrna Beach
Best Beaches National Campaign
North Carolina Brunswick Islands
The Untold Story of Augusta’s Black Caddies
Destination Augusta