Media Relations
Long-standing relationships, familiarity and proprietary contacts at key national and regional media outlets are at the core of what bring success each and every day. Our pitches break through the clutter. Pineapple PR’s “Art of the Pitch” SM increases the relevance of your news by carefully crafting customized media messages and pitch points to align with media needs. A trusted go-to for many members of the media, our services include:
- Media message research and development
- Press release and pitch writing
- Media outreach
- Pineapple pr story mapping SM
- Editorial coverage development across all media platforms
Media Visits and Press Trips
Nothing showcases a destination, attraction or event better than a first-hand experience with itineraries custom-crafted to promote key media messages. Vetting qualified media who reach your target demographic, coordinating itinerary and travel arrangements and conducting follow-up to bring results to fruition make sure you see a return on each visit.
- Identify target media and secure attendees
- Creative Invitation design and development
- Itinerary building and collaboration
- On-site attendance and event management
Deskside Missions
When the media can’t come to you, our media relations experts take your story to them – personally. A series of in-market meetings with top-tier media is a great way to set the stage for future earned media coverage. Pineapple PR coordinates all visits and creates impactful presentation materials to put your best foot forward.
- Identify target media
- Secure deskside appointments
- Presentation and media material development
- On-site attendance and pitching
Media Events
Staging an engaging event will draw can showcase your destination, accommodation or product in a personal way. New restaurant launch, outdoor adventure showcase or the latest in product and destination development can all be brought to life through unique experiences that will leave a lasting impression and foster earned media coverage.
- Concept and creative theme development
- Venue research and reservation
- Consulting on food and beverage, audio/visual and additional components
- Creative invitation design and development
- Identify target media and influencers and secure attendees
- Presentation and media material development
Influencer Collaborations and Campaigns
Selecting the right influencer is key. With interest-based targeting, we make that easy by drawing on our comprehensive list of top-tier influencers, segmented by subject, followers and engagement. From matching influencers to negotiating and coordinating collaborations that raise the profile of our clients, custom influencer campaigns are a great way to push out messages, and bring in established content creators with their own unique following:
- Identify and vet target influencers
- Contract negotiation
- Campaign development
- On-site support and management
Content Creation
Our team of subject experts and experienced writers creates compelling content that will help you increase SEO, foster a dynamic website, craft clever newsletters and support integrated social and digital campaigns.
- Copywriting services
- Photo/ Video components
- SEO research
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Your Story Starts Here
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