SITUATION: Did you know that Beech Mountain, NC is the highest town east of the Mississippi? Amazing, right? Well-known for ski slopes and winter recreation, the team at Beech Mountain wanted to amp up their digital presence to increase market share of their key demographic. With winter right around the corner, it was important to reach potential visitors in time for winter vacation planning.
SOLUTION: The Pineapple Public Relations team wanted to help take this mile-high town to new heights! The team focused on Beech Mountain’s target market of millennials and young families by honing in on trends that were most important to these markets. Using digital marketing and social media, we crafted an integrated campaign that amplified Beech Mountain’s offerings through Google Ads, organic and paid social media campaigns, and a year-long influencer marketing campaign. By increasing website traffic, growing impressions, generating leads through a social media contest and working with influencers, we were able to put the spotlight on Beech Mountain.
RESULTS:
- Increased website traffic by 49.5 percent
- Grew impressions by 44.5%
- Generated more than 1500 leads with social media contest
- Reached more than 134,900 potential visitors with influencer partnerships