NC Brunswick Islands
Taste of Brunswick Islands Media Activation
As a critical drive market, Atlanta represents a high-value audience for the NC Brunswick Islands. The challenge was breaking through crowded travel messaging and inspiring visitation without requiring immediate travel. The objective: create an immersive, in-market media experience that authentically showcased the destination’s culinary, coastal and cultural stories.
Strategy
PINEAPPLE Public Relations developed and executed “A Taste of North Carolina’s Brunswick Islands,” a multi-sensory Atlanta activation featuring interactive stations hosted by destination partners.
Culinary tastings, brewery highlights, beach-inspired elements, storytelling around the Kindred Spirit Mailbox and film industry tie-ins brought the destination to life for attending media.
Results
The immersive Atlanta activation delivered strong engagement from one of the destination’s most valuable feeder markets, with 26 qualified writers, editors, photographers and influencers in attendance. Strategic follow-up converted attendance into meaningful coverage in outlets including USA Today, USA Today 10Best and The Atlanta Journal-Constitution, among others. The resulting placements expanded regional and national visibility, strengthened relationships with key Atlanta media and directly elevated awareness and travel consideration within a high-impact drive market.
