Social Media

Strategic management of social platforms for clients is a natural extension of public relations as we engage followers through impactful and creative storytelling to drive engagement, awareness and business. To put in perspective the power of social media from a business standpoint, there are more than 2.6 billion users on Facebook, 330 million people on Instagram (which turned 10 in 2020!) and 706 million members on LinkedIn. (source: Facebook.com, Twitter.com, LinkedIN.com July, 2020).

• Multi-platform Strategy: Our experienced team embraces best practices across multiple formats to create a truly integrated and strategic approach to social media with an emphasis on the bottom-line.

• Content Calendars: Developing and executing a social strategy that drives business results, Pineapple PR handles all aspects of content planning and implementation across social media platforms to drive engagement, increase followers and most importantly increase business and visitation.

• Content Creation / Organic Posting: We think in Instagram captions! Our team is well-versed in creative, compelling content. We work with you to thoroughly understand your identity and goals to develop messages and posts that increase engagement and following while strategically reinforcing brand messaging.

• Content Curation: We schedule regular visits to explore and capture an extensive library of images and video as well as work to source the best user generated content

• Campaigns, Contests and Sweepstakes: Encourage fans to engage with your brand through creative contests that increase interaction and brand loyalty. We manage all aspects of contests and promotions ranging from concept to execution. Highly targeted, these versatile promotions are effective tools for driving website traffic, building databases, and increasing audiences.

• Paid Social Media: In today’s social media world, ads are now becoming a necessity with marketers seeing on average a 56 percent decline in organic reach (Source: Social Media Marketing World). Companies that completely depend on organic influence risk becoming irrelevant on social platforms. We create, schedule and monitor cost-effective paid social media advertising campaigns to keep you relevant and visible in this crowded space.

• Community & Reputation Management: Social media’s fluid, dynamic and everchanging nature mandates real-time monitoring of channels and brand mentions. Monitoring daily performance and crafting individual, thoughtful responses, builds trust, credibility and ultimately loyalty for your organization.

• Social Media Management: Utilizing analytics and social measurement tools and programs, we continuously monitor, analyze, and fine-tune messaging for increased effectiveness.