After a media visit, we send the partners who hosted a simple note asking how it went. Those emails rarely get an answer. Unless there was an issue, most partners don’t usually write back, and it is easy to assume no news is good news. Maybe it is a sign of the times.
Silence does not have to end the relationship. It means the next follow-up needs a better reason.
The work continues after the writer goes home. We take the feedback we receive from writers and partners and fold it into our follow-up and continued outreach. When someone tells us what worked, that shapes the next pitch and the next visit.
When they do not respond, we look for a reason to reconnect. It might be a timely story idea, new information or a photo opportunity. It might be a note congratulating a writer on a published article that has nothing to do with our client. It could be sharing publicity about their business with the partner. Sometimes it is simply the right moment to check in.
A thoughtful follow-up gives people something worth answering. It keeps the relationship alive until the right opportunity comes along.
At PINEAPPLE, we invest in the relationships, connections and persistence that create opportunities long after the visit is over. That persistence matters most when the inbox is quiet.